INFO:

Design school is in session. What’s THE WORST thing you can do after you invest thousands of dollars in your brand identity?! 👇🏼👇🏼 Play graphic designer on Canva. No, but really! I love Canva and I love how accessible it is for business owners, so this is NOT a knock on them. But it DOES make it soooo tempting to want to change your fonts solely because you’re bored of repeating them. I’m here to tell you that repeating fonts is one of the best things you can do to maintain a recognizable and cohesive brand identity. You might think you’re being “boring” but I promise you’re not! TLDR: Stick to the brand fonts outlined in your brand guidelines across all your marketing materials and you’ll be golden my friend. Comments?! Questions?! Drop ‘em below! Using @karrie_locher as an example because she’s the QUEEN of remaining on brand by using her brand fonts in her reels and educational content!